Elizabeth Bierbower

Strategic Advisor

Elizabeth Bierbower (Beth) is a strategic leader with more than thirty years of proven executive level experience in the health insurance industry with experience in all product lines including Commercial, Medicare Advantage and TRICARE.  Beth possesses a deep understanding of both traditional managed care models as well as emerging models such as value based care.  She is known for her ability to identify and capitalize on emerging trends such as consumerism and digital technology and for creating strategic partnerships with companies to drive scale and growth.

Beth serves on the Boards of Iora Health and the American Telemedicine Association where she is a member of the Education and Finance Committees.  Beth is a graduate of the Nashville Healthcare Fellows Program and was formerly an adjunct Professor at Carnegie Mellon University.  As an internal champion for developing talent, Beth serves on Humana’s Inclusion & Diversity Council and co-chairs the two largest internal diversity networking groups.  She participates on the Associate Benefits Committee which oversees $200M annually in medical spend and she has been called upon as an industry benefits expert.

As Segment President and a member of Humana’s Executive Management Team, Beth was asked to develop a new division within the company that would create a new operating model and customer experience using leading edge technologies and practices to serve the Medicare Advantage population.  Previously, Beth was President of the Group and Specialty Segment generating over $7B in revenue and covering 11 million individual, employer group and Military health members.  Under her leadership, Humana won the largest TRICARE medical contract in the history of Military medicine valued at $40B.

Previously Beth held the position of Chief Operating Officer of Humana’s Specialty Benefits division and was an Enterprise Vice President leading Humana’s Product Development and Innovation teams. She has also held leadership roles with Highmark Blue Cross Blue Shield as Vice President, Healthcare Strategy and Chief Operating Officer for Coventry Health Plans in Pittsburgh, PA.

Known as a fiscally responsible leader, Beth has developed and executed profitable business growth strategies while creating administrative cost efficiencies.  She has a track record of driving internal innovation through new products and services and also by creating partnerships with entrepreneurial and technology companies (e.g., Oscar Health, HealthVerity) to deliver leading edge capabilities inside complex organizations.  Her energy, drive and willingness to challenge the status quo have earned her the reputation as one of the industry’s most progressive leaders.

Beth holds a Master’s degree in Public Management from Carnegie Mellon University where she graduated with highest honors. She is a published author of the books Engage! A guide to engaging your consumers in their health and Busy Bee: Queen Bee.  Beth is a frequent speaker on health and wellness as well and leadership topics.


Founded in 1993, we’re a non-profit association headquartered in Washington D.C. The ATA now includes more than 400 organizations focused on transforming health and care through enhanced, efficient delivery.

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