Inside Allure Group's audition strategy for skilled nursing telehealth

When the Allure Group decided to pursue a new physician telehealth partnership, leadership didn’t want to jump in headfirst — and instead turned to a kind of audition process to pick its eventual partner.

For about a year and a half, the six-building chain tested out two separate telemedicine providers in two facilities, with president and COO Melissa Powell comparing and contrasting the results of each.

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