Doctor on Demand CEO: Utilization, patient satisfaction keys to success in crowded telemedicine market

Telemedicine options for employers in the United States are approaching ubiquity — a National Business Group on Health survey last year found that 96 percent of employers planned to offer telemedicine services to employees this year. Indeed the question for employers has moved from “whether to offer telemedicine” to “how to maximize the value of a telemedicine investment.” That gives big telemedicine vendors a clear opportunity to differentiate their products.