Overcoming the Challenges of Providing Medical Care for Underserved in Urban Areas

Health equity and ensuring millions of underserved Americans gain access to quality healthcare is a core public policy objective for the American Telemedicine Association.

We invite you to join Tom Foley of AMD Global Telemedicine in a discussion with Ira Kirschenbaum, MD of BronxCare Health System on:

  • Challenges/inhibitors of delivering care to the underserved in Urban areas
  • Improving access to care using telehealth
  • How to scale your virtual care program:
    • Where do you start, use of bilingual interpreters;
    • How to roll program out to 2,000 physicians;
    • Reaching separate & distinct segments;
    • Providing physician services to partnered SNFs;
    • Critical technology integration/interoperability components


Tom Foley 
VP of Growth
AMD Global Telemedicine

Tom leads the strategic growth of AMD Global Medicine further advocating the new norms and models necessary to embrace a virtual care delivery model.

Tom joined AMD in 2020 with over 30 years of experience in information technology. Major achievements in his career include: lead collaborator to computerize UPS’ 83 regional call centers, and served as a significant contributor in the roll-out of the first national wireless data networks.  Health IT related achievements: President of iPatientCare (cloud based EHR), Patient Portal roll-out attacking over fifteen million users, and led largest initial roll-out of direct messaging to forty-three thousand subscribers.

Foley launched the WW Health Solution strategy at LenovoHealth. His strategic thinking and innovative approaches across the wrist to cloud continuum is changing the way the world wide market looks at delivery of care, connected health and virtual care models.

Foley also moderated the Health Innovation Think Tank (HITT), an executive collaborative made up of  fifty healthcare delivery systems, payer organizations and healthcare IT vendors and other thought leaders who offer their insights leading to the establishment of best practices on a variety of issues associated with value based care, connected health and virtual care. He also served two years on the UPMC Board of Center of Connected Medicine.  Most recently, Foley was an executive leader at Cerner responsible for Consumer Strategy inclusive of telehealth, remote pateint monitoring, portal, CRM (and mobile apps) across the federal market – advocating the virtual care delivery model.


Ira H. Kirschenbaum, MD
Chairman, Department of Orthopaedic Surgery
BronxCare Health System

Dr. Kirschenbaum’s career as an orthopaedic surgeon is notable and unique. It includes in-depth experience in operations leadership, process reengineering, information technology, and innovation design. He has lectured and published extensively on information technology, electronic media, and practice management, as well as clinical topics in orthopaedic surgery, including joint replacement. Dr. Kirschenbaum has designed major joint replacement systems and is recognized in this surgical technique.

Prior to joining BronxCare, Dr. Kirschenbaum served as Chief of Adult Reconstructive Surgery for the Kaiser Permanente System, and was the managing partner of a large multi-specialty group. He was also involved in a solo joint replacement practice that completed nearly 500 operations annually. Dr. Kirschenbaum was part of the team that developed Medscape and eventually sold it to GE and then to WebMD. He also served as the Community Health Editor of WebMD. His patient message board and blogs in medical ethics and arthritis/joint disease were especially popular.

Dr. Kirschenbaum attended Brown University where he graduated magna cum laude. He subsequently attended and graduated from the Albert Einstein College of Medicine. After an internship in General Surgery, he performed a research fellowship in cartilage and joint aging at the National Institutes of Health in Bethesda and the Albert Einstein College of Medicine, where he completed an orthopaedic surgery residency (which also included Montefiore Medical Center, Jacobi Hospital, and North Central Bronx Hospital). Following his residency, Dr. Kirschenbaum continued his training at the prestigious Rothman Institute, Pennsylvania Hospital and Thomas Jefferson University in Philadelphia. There, he completed his fellowship in hip and knee replacement and reconstructive surgery.