Business & Finance SIG

The mission of the ATA Business and Finance SIG is to serve as a collaborative network and resource regarding business and financial strategies and practices for the development, sustainability, and viability of telehealth programs and businesses. This will be accomplished through:
  • Sharing best practices for business models
  • Promoting the inclusion of business and finance topics (as appropriate) for ATA sponsored conferences, events, and materials
  • Promoting participation in structured telehealth business and finance ATA-sponsored events as well as informal networking and information sharing among members
  • Recommending responses regarding proposed initiatives affecting telehealth business practices to the ATA board
  • Providing education on the business of Telehealth, including funding and reimbursement
Our monthly SIG calls are the second Wednesday of each month at 11:30 a.m. PST/2:30 p.m. EST and usually feature educational speakers or webinars on topics like forming public-private partnerships, Telehealth reimbursement and private payers, legal considerations for Telehealth startups, etc..
Alexis Gilroy, JD
Jones Day
Washington, DC
Vice Chair
Gigi Sorenson RN, MSN
Director, Telehealth
Northern Arizona Healthcare
Flagstaff, AZ
Immediate Past Chair
Nancy Rowe
Associate Director, Outreach
Arizona Telemedicine Program
Flagstaff, AZ

Executive Committee Members

  • Nina Antoniotti, RN, MBA, PhD, Director of Telehealth, Marshfield Clinic, Marshfield, WI; 715-389-3694;

  • Debbie Corlin, Chief Administrative Officer, UCLA Department of Pediatrics, Mattel Children's Hospital UCLA, Los Angeles, CA; 310-825-4125;

  • William England, PhD, JD, Director of Operations, Universal Service Administrative Company, Rural Health Care Division, Washington, DC; 202-263-1624,

  • Hank Fanberg, Manager of Research & Development, CHRISTUS Health, New Orleans, LA; 504-838-1550,

  • Cynthia LeRouge, PhD, MS, CPA, Associate Professor, Dept. of Health Management & Policy
    School of Public Health; Secondary Appointment Decision Sciences & IT Management Dept., School of Business, Saint Louis University, Saint Louis, MO; 314- 977-8195,
ATA Member Groups use the HUB, a private online network, to send message, share files and post upcoming events.  
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SIG Products

Business and Finance Literature

Click a link to initiate a PubMed literature search using these terms and date limits. 

Search Terms Date Limit Date Limit
(Telemedicine OR Telehealth) AND “return on investment” All Articles Last 90 Days
(Telemedicine OR Telehealth) AND “Medical Home” All Articles Last 90 Days
 (Telemedicine OR Telehealth) AND “accountable care” All Articles Last 90 Days
(Telemedicine OR Telehealth) AND reimbursement All Articles Last 90 Days
(Telemedicine OR Telehealth) AND (sustainable ORsustainability) All Articles Last 90 Days
(Telemedicine OR Telehealth) AND (“private payer” OR "private payor") All Articles Last 90 Days
(Telemedicine OR Telehealth) AND HIPAA All Articles Last 90 Days
(Telemedicine OR Telehealth) AND venture All Articles Last 90 Days
(Telemedicine OR Telehealth) AND revenue All Articles Last 90 Days
(Telemedicine OR Telehealth) AND "business case" All Articles Last 90 Days
(Telemedicine OR Telehealth) AND cost All Articles Last 90 Days
(Telemedicine OR Telehealth) AND "cost-benefit analysis" All Articles Last 90 Days