Breaking Health Inertia: Uptake, Activation & Engagement

Express Talk

April 15, 2019 | 4:15 p.m. – 4:30 p.m. CDT

Today’s health care consumer faces a mind-numbing array of decisions as they navigate the complexities of how, when and where medical care is delivered. It’s no surprise the result is often apathy and disengagement…the dilemma of health inertia: getting people to face personal health challenges, adhere to a plan of action, and stay motivated to proactively deal with their health.

Telehealth is no different. Activating new customers, from uptake to activation to participation to engagement, means braking health inertia. This session will present findings from a national health inertia study that reveals industry efforts to educate people about conditions, products and brands is not motivating them to take meaningful steps to improve their health. In contrast, the research demonstrates that personalized content that zeroes in on real people, including their deep- seated motivations and emotional triggers—especially fear and hope—inspires action and stimulates thoughtfulness by double to triple traditional efforts.


  • Destry Sulkes, MD, Chief Experience Officer, Wunderman Health