Direct to Consumer: Legal and Regulatory Issues for Entrepreneurs

Interactive Breakout

April 15, 2019 | 2:00 p.m. – 2:45 p.m. CDT

There is a new wave of direct to consumer and asynchronous virtual care services spreading over the country. Opportunities abound, and while many entrepreneurs focus on medical board rules, they must think bigger and address a full suite of legal requirements in connection with selling health care services and items. There are numerous regulatory issues and complexities when creating a telemedicine company, particularly if the company wants to deliver direct to consumer services across states or even countries. But solutions exist and entrepreneurs and investors can build models that not only make good business sense, but also adhere to these legal requirements across states.

Using real world case studies, this session will provide entrepreneurs, start-ups, and emerging companies with a high-energy and engaging discussion addressing the legal landscape necessary to create a direct to consumer virtual care offering. It will educate and empower attendees with the knowledge to build their company the right way on strong footing. We will cover business structure, investments in medical groups, fraud and abuse laws, asynchronous prescribing, contracting with pharmacies/labs, and building an e-commerce platform for online medical services. The content will be squarely focused on direct-to-consumer, and not business-to-business or facility arrangements.


  • Nathaniel Lacktman, Chair, Telemedicine & Digital Health Industry Team, Foley & Lardner LLP