Health Communication: Designing Effective Messages

Express Talk

April 14, 2019 | 1:45 p.m. – 2:15 p.m. CDT

This interactive session will involve an overview of the use of health communication and advertising perspectives on the development of effective health messages, demonstrate through several short case studies how the application of these approaches can be implemented, and provide attendees an opportunity to apply these ideas in an interactive exercise.


  • Michael Mackert, Ph.D, Director, Center for Health Communication, The University of Texas at Austin