The Nudge Toolkit: Using Behavioral Economics in Telemedicine

Express Talk

April 14, 2019 | 2:30 p.m. – 2:45 p.m. CDT

Nudges have been a popular tool as governments, nonprofits, and large corporations use insights from academia to change behavior in the real world. This session will translate the confusing scientific literature into practical virtual care applications. Participants will learn the evidence-based Nudge Toolkit, which will enable them to leverage behavioral science to change patient behavior through telemedicine and virtual care channels. We will briefly cover three practical pillars of the Nudge Toolkit drawing on behavioral economics, marketing science, and behavior design. These evidence-based resources will be presented along with three short virtual care case studies based on the experiences of One Medical. Participants will be able to introduce the Nudge Toolkit into their own organizations to better design and drive the evolution of virtual care.


  • Paul Cohen, VP, Strategy, One Medical